在直播前企业的直播活动策划包括宣传海报及文案、活动方案、相关设备、应急方案、公司物料等企业要先事先做好这些方案这样才能为下一步的直播工作提供实施方向。

过去我们在消费时通常只在意结果往往会忽略过程而现在我们可以通过更为清晰的直播购物来查看产品的外在、使用效果、性能等方面的内容而且这些内容也能够更为直观地展示。

3 、进一步提升用户的消费体验以化妆品为例如果只通过图文来展示其优势作为消费者的我们总会存在疑虑因为图文可以经过修饰之后再展示的而在直播镜头下主播现场试用却不会展示剪辑之后的画面比较真实而且经过明显的对比也可以增强用户的购买欲。

4、适合进行直播推广

由于直播的强互动性很多企业如今都是通过直播来举办产品发布会以在短时间内聚集大量的用户在直播中异地用户随时能够在线与企业主持人进行互动适合用于推广虽然在此之前也要做好宣传预热。2、空中宣讲会的适用场景

它适用于企业招聘和校园招聘。

企业招聘通常是知名度大的大型企业来做的专场招聘直播活动。少则三四个岗位多则全岗位开放企业会在招聘会中收集更多的求职者（包括高校应届毕业生）的简历。

(责任编辑：微信小程序开发平台官网)

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