以前企业的用户池主要沉淀在CRM 、公众号或者企业APP里但用户对于企业来说只是一个冷冰冰的标签没有投入更多来打理这些用户数据。在企业直播中想要获得忠诚的粉丝用户企业就必须要先变成一个“有温度”的人设。

2、还原线下培训场景

由于线上培训也可以通过直播互动功能来实现实时沟通有助于受训员工在线向讲师进行提问同时还可以通过举手、连麦互动、图文互动等形式来与讲师互动交流提高学习的主动性。

3、保障视频重复可利用

由于有些员工在培训直播前临时有事而无法参加直播这些员工可以通过直播点播回放来进行学习保证员工能够随时查看培训课程有效保障了培训内容的安全性和重复利用性。

随着直播的热度逐渐增高很多人开始加入主播的行列当中然而直播内容却没有得到保证逐渐变得同质化和低俗化。

不过在2018年国家网信办已经对低俗和价值导向偏差等直播内容进行清理。另外在2021年的两会讨论中也提出了“直播监管”的举措那么在未来的发展当中直播市场监管将会越来越规范。

(责任编辑：济宁市)

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