自从小程序直播公测以来就有近10万商家开通了小程序直播。为什么会有这么多商家会在小程序上做带货直播呢？归根到底是因为小程序方便开播、观看加上快速变现构建好的私域流量池。

商家在小程序上创建好直播之后就可以公众号 、朋友圈、社群中进行宣传吸引更多的用户前来观看在直播中主播既可以通过各种福利活动来刺激用户进行消费又可以通过直播来引导用户关注公众号或者加社群。小程序电商直播既可以实现直播互动又可以实现商品销售闭环一举两得。商家将吸引来的流量沉淀到自己的私域流量池之后还需要进行触达和营销。即通过大额优惠券、限时秒杀等活动来盘活流量商家还可以在群里跟用户进行沟通从而了解用户的购物需求和收集用户对商品的相关建议。

微信小程序直播必将在电商直播中占据重要地位因为这是一个人人都在深耕私域流量的时代微信小程序直播必不可缺。

微信小程序直播什么这么火？有什么优势？同时微信平台也在悄然提升直播内容的权重官方将直播入口独立出来并设置默认开启的状态。这不就表明了微信平台接下来的发展重点是直播吗？

带货微信平台有小程序；内容微信平台有视频号；流量微信平台本身就有12亿的庞大流量。

目前微信平台就要吸引更多的创作者来创作优质的内容以丰富直播间。在视频号当中直播申请较为宽松不少的创作者都可以申请。除了官方机构入驻视频号之外很多自带流量的主播也纷纷入局就连素人也开始在视频号上输出内容 。

(责任编辑：汽车直播海报图片)

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