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很多企业对于品牌直播都存在着一个误区：主播是最重要的。但其实在品牌自播的情况下企业要求的是直播团队的配合而不是主播的一枝独秀这样才能打造良好的直播系统也能避免主播走了就陷入无人能播的局面。

在品牌自播的趋势下企业开启带货直播间就需要避免上面的三个误区这样才能更好地提高销量。企业私域直播可以应用于哪些场景？

随着公域流量被各大头部直播平台瓜分越来越多的企业难以在公域直播平台中实现低成本获客。不过私域流量也开始被各大企业重视私域直播也开始悄然兴起。

在公域直播中企业没开始之前就要面临着流量去哪找的困扰就算是“氪金”而来的流量也要时时刻刻对着粉丝粘性小、复购率低等问题。而在私域流量池中做直播的话企业不仅能够解决流量、复购率、粉丝黏性等问题还可以应用于更多场景譬如IP打造、品牌活动等。对于“人”企业既可以与大主播合作也可以自行孵化直播团队来进行直播带货。不过从成本上来讲自行孵化直播团队成本更低带来的效益也就更高了。

对于“货”企业本身就自带产品企业要做的就是选择合适的产品来带货同时还要做好直播策划。

对于“场”企业可以在一个固定的直播间带货也可以在产品的生产基地进行近距离带货让观众更加信任。

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