在接入小程序直播之后商家对什么时候开展直播、怎样做直播都可以自主决定。

在开展直播之前商家也同样需要准备妥当之后才能开启直播。比如在直播前的引流、直播中的互动、直播后的复盘。

直播前的引流是需要商家在微信公众号、朋友圈、社群等渠道中进行宣传辅以转发分享福利来达到引流目的。

直播中的互动是需要商家引导用户点赞 、评论等到一定数量之后再通过抽奖、红包、优惠券派发等福利活动与用户产生各类互动。

1、定位精准且垂直

首先主播/直播团队应该做好直播定位如账号定位、用户定位等。在账号上主播/直播团队应该先确定自己能够输出哪方面的内容接着就从内容的受众出发之后开始为你的直播做定位不过定位需要精准且垂直比如你是服装主播那么你在直播中就应该科普相关的服装知识带货也是带服装。

不过为了有竞争力最好可以分享一些实用干货。

(责任编辑：自己开发软件需要多少钱)

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