第一触达用户更方便。通过将直播内容转发或分享到朋友圈、微信群等可以有效向用户传达直播信息。

第二实现营销更快速。通过直播的福利活动或促销活动引导用户转发分享邀请更多用户获得更大的优惠拉近主播与用户的距离吸引更多的用户从而实现直播营销。第三带货变现更便捷。在小程序直播中直播间可以直接上架商品购买链接用户无需跳转即可完成购物让带货变现更加便捷。

第四日常使用更简单。小程序无需安装与关注用户可以通过服务通知即可获取直播信息或进入直播间中。

第五宣传引流更广泛。在小程序直播之前企业可以通过公众号、朋友圈、微信群等来进行宣传引流另外企业还可以到其他平台进行预热宣传让更多用户看到。

（4）主体下小程序近7日dau大于100；

（5）主体在微信生态内近一年广告投放实际消耗金额大于1w。

(责任编辑：微信直播网红排行榜前十名)

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